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Zapier > Case Studies > Leveraging IoT and Automation for Business Resilience During COVID-19

Leveraging IoT and Automation for Business Resilience During COVID-19

Use Cases

Leasing Finance Automation
Material Handling Automation

The Challenge

The economic downturn caused by the COVID-19 crisis has significantly impacted small businesses, leading to layoffs and closures. Lee Easton, the owner of AeroVision, empathized with these struggling businesses and sought to provide a platform for sharing success stories of businesses that had managed to pivot and adapt during these challenging times. He was inspired by stories of businesses that had successfully transitioned from traditional models to innovative ones, such as escape room businesses offering 'escape room in a box' subscriptions, real estate agents using Zoom for virtual property tours, and companies shifting from brick-and-mortar sales to eCommerce. However, managing and publishing these stories required a streamlined and efficient process.

About The Customer

Lee Easton is an entrepreneur and the owner of AeroVision, a company that has managed to stay resilient during the economic downturn caused by the COVID-19 crisis. Despite his company's success, Lee empathizes with other small business owners who have been significantly impacted by the pandemic. He is passionate about sharing motivational stories from business owners who have managed to pivot their business models and adapt during these challenging times. Through his website, PivotsFromCOVID.com, Lee hopes to inspire struggling businesses and provide them with a resource of knowledge during these tough times.

The Solution

To address this challenge, Lee, with the help of his web development team, launched PivotsFromCOVID.com, a website where business owners could share their success stories and inspire others. To streamline the process of collecting, reviewing, and publishing these stories, Lee used Zapier, an automation tool. Zapier was used to connect the submission form on the website to his database. Whenever a story was submitted, it was automatically created in his Content Management System (CMS). Lee would then receive a notification, allowing him to review the story before publishing it. This automation solution not only made the process efficient but also allowed Lee to focus on the quality of the content being published.

Operational Impact

The implementation of Zapier for automation has significantly streamlined the process of collecting, reviewing, and publishing stories on PivotsFromCOVID.com. The automation tool has eliminated manual tasks, allowing Lee to focus on the quality of the content being published. The website has received several submissions, indicating its growing popularity among business owners. Lee hopes that the success stories featured on the website can inspire other business owners and provide them with a sense of hope and direction during these challenging times.

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