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Greenly > Case Studies > Marie-Antoinette Agency's Journey to Reducing Carbon Footprint with Greenly
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Marie-Antoinette Agency's Journey to Reducing Carbon Footprint with Greenly

Technology Category
  • Sensors - Temperature Sensors
Applicable Functions
  • Procurement
  • Product Research & Development
Use Cases
  • Continuous Emission Monitoring Systems
The Challenge

Marie-Antoinette Agency, since its inception in 2010, has always prioritized environmental concerns. The company has been actively working towards creating awareness among its employees about the surrounding ecosystem. In 2017, the agency accelerated its efforts and implemented a clear Corporate Social Responsibility (CSR) strategy, involving its employees on a daily basis. However, the agency faced a challenge in measuring its Greenhouse Gas (GHG) emissions, which was crucial to control and reduce their environmental footprint. The agency needed a simple and intuitive solution to measure their GHG emissions, structure the areas where they needed to pay attention, and draw an action plan to reduce their emissions in the long term.

About The Customer

Marie-Antoinette Agency is a company that has been conscious of environmental issues since its creation in 2010. The agency has always ensured that its employees are aware of the ecosystem that surrounds them. In 2017, the agency accelerated its efforts and implemented a clear CSR strategy, involving its employees on a daily basis. The agency is proud of its CSR approach and communicates it to all its stakeholders. The agency also contributes to the Sustainable Development Goals as defined by the United Nations. The agency's first objective was to find a simple solution to measure their GHG emissions, in order to control and reduce their environmental footprint.

The Solution

Marie-Antoinette Agency partnered with Greenly to measure their carbon footprint. Greenly's solution was simple and intuitive, and the company's recognition in the market, along with the French Tech Green 2020 label, impressed the agency. Greenly's carbon footprint measurement took into account not only direct and energy-related emissions (Scope 1 & 2) but also indirect emissions caused by service providers and services used by the company (Scope 3). With this comprehensive analysis, Marie-Antoinette Agency was able to identify their total emissions, which amounted to 381t CO2e in 2019. Based on this data, the agency defined an action plan to reduce its emissions. The plan involved managers taking accountability for each major emissions item and working with the concerned departments to define the most impactful and attainable reduction actions.

Operational Impact
  • With Greenly's solution, Marie-Antoinette Agency was able to structure the areas where they needed to pay attention and draw an action plan to reduce their emissions in the long term. The agency defined an action plan involving managers taking accountability for each major emissions item and working with the concerned departments to define the most impactful and attainable reduction actions. The agency plans to launch five major commissions dedicated to the environment in September 2022 to further reduce their footprint. Employees will also be given awareness-raising activities such as participating in a workshop on the Climate Fresk. This comprehensive approach not only helps the agency reduce its carbon footprint but also contributes to positive change.

Quantitative Benefit
  • Marie-Antoinette Agency was able to measure its total emissions, which amounted to 381t CO2e in 2019.

  • The agency's carbon footprint was equivalent to 381 round trips between Paris and New York.

  • The agency's annual emissions were equivalent to the emissions of 39 French people.

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