Download PDF
Markstein Sales Company Improves Fleet Safety and Saves Money with Samsara Dash Cams
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Transportation
- Consumer Goods
Applicable Functions
- Logistics & Transportation
- Quality Assurance
Use Cases
- Driver Performance Monitoring
- Fleet Management
Services
- System Integration
- Training
The Challenge
After a few accidents served as a wake-up call that their current safety program wasn’t working, Markstein knew they needed to do something more to improve their fleet safety. Director of Operations Tom Roberts began looking for a dash cam solution that would help him save money, exonerate his drivers from accidents, and coach drivers on defensive driving tactics. Getting driver buy-in on dash cams from day one was a significant challenge. Roberts found a way to get his drivers excited about dash cams by selecting his top driver to pilot the system and provide initial feedback. This approach helped in getting the drivers to be advocates of the system.
About The Customer
Markstein Sales Company is a California-based regional distributor of Anheuser-Busch and Constellation brand beers. Founded in 1919, the company has grown from a small operation with just a horse, wagon, and six cases of beer to distributing more than 3.5 million cases of beer across Northern California every year. Built on a firm foundation of great people, great beer brands, and over 100 years of history, Markstein is committed to delivering excellent customer service to their 1,500+ customers.
The Solution
Markstein Sales Company implemented Samsara dash cams across their entire fleet to improve safety, save money, and boost driver engagement. Roberts piloted the system with his top driver to get initial feedback and buy-in from the rest of the team. The dash cams allowed Roberts to monitor and improve driver behavior from day one. The forward-facing cameras changed driver behavior by making them aware that their actions were being monitored. Positive behavior was encouraged by showing safe driving footage during monthly meetings. The dash cams also helped in avoiding false claims by providing video evidence that could be quickly retrieved and sent to insurance companies. This not only saved time but also ensured that the company could settle claims quickly and efficiently. Additionally, the dash cams were used to improve route selection by identifying and rectifying problematic routes that posed safety risks.
Operational Impact
Quantitative Benefit
Related Case Studies.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Airport SCADA Systems Improve Service Levels
Modern airports are one of the busiest environments on Earth and rely on process automation equipment to ensure service operators achieve their KPIs. Increasingly airport SCADA systems are being used to control all aspects of the operation and associated facilities. This is because unplanned system downtime can cost dearly, both in terms of reduced revenues and the associated loss of customer satisfaction due to inevitable travel inconvenience and disruption.
Case Study
IoT-based Fleet Intelligence Innovation
Speed to market is precious for DRVR, a rapidly growing start-up company. With a business model dependent on reliable mobile data, managers were spending their lives trying to negotiate data roaming deals with mobile network operators in different countries. And, even then, service quality was a constant concern.
Case Study
Digitize Railway with Deutsche Bahn
To reduce maintenance costs and delay-causing failures for Deutsche Bahn. They need manual measurements by a position measurement system based on custom-made MEMS sensor clusters, which allow autonomous and continuous monitoring with wireless data transmission and long battery. They were looking for data pre-processing solution in the sensor and machine learning algorithms in the cloud so as to detect critical wear.
Case Study
Cold Chain Transportation and Refrigerated Fleet Management System
1) Create a digital connected transportation solution to retrofit cold chain trailers with real-time tracking and controls. 2) Prevent multi-million dollar losses due to theft or spoilage. 3) Deliver a digital chain-of-custody solution for door to door load monitoring and security. 4) Provide a trusted multi-fleet solution in a single application with granular data and access controls.
