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Martinelli’s Unlocks Modern Business Insights with Domo
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Consumer Goods
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
The Challenge
Before implementing Domo, Martinelli’s was struggling with a decades-old legacy ERP system and a spreadsheet-driven planning process. The company had very little insight into its business beyond its financial statements. Over the past ten years, Martinelli’s has digitally transformed operations by implementing new systems such as SAP S/4HANA, Workday Adaptive Planning, and ADP. While these systems helped the company generate more and better data, business users still found it difficult to access that data for driving decisions.
About The Customer
Martinelli’s is a company that has been bottling apple juice and cider since 1868. The company has a rich history and a strong commitment to quality, which has made their products a staple of celebrations, big and small. Recently, the company has made several investments in its information systems to enhance its ability to bring nature’s best to its customers. Today, the company relies on Domo to leverage the data it needs to reach new customers and drive efficiency. The company has 350 employees and has partnered with Moss Adams for the implementation of Domo's BI & Analytics product.
The Solution
Martinelli’s chose Domo as its BI solution due to its powerful capabilities and its ability to be implemented by a team as lean as Martinelli’s. Domo was the fastest-to-launch solution they evaluated that required the least amount of internal technical capabilities. Thanks to Domo, Martinelli’s was able to quickly connect all its data together in one platform, making it simple for business users to access data and build visualizations. For the sales department, Domo now provides unmatched visibility into their customers by making manufacturing, invoicing, and shipment data easy to access and visualize. In addition, Martinelli’s has used Domo to share data and insights with customers.
Operational Impact
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