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Martinelli’s Unlocks Modern Business Insights with Domo
技术
- 分析与建模 - 实时分析
适用行业
- 消费品
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
挑战
在实施 Domo 之前，Martinelli's 一直在努力应对数十年历史的旧 ERP 系统和电子表格驱动的规划流程。除了财务报表之外，该公司对其业务的了解很少。在过去十年中，Martinelli's 通过实施 SAP S/4HANA、Workday Adaptive Planning 和 ADP 等新系统实现了运营的数字化转型。虽然这些系统帮助公司生成了更多更好的数据，但业务用户仍然发现很难访问这些数据来推动决策。
关于客户
Martinelli's 是一家自 1868 年以来一直从事苹果汁和苹果酒瓶装业务的公司。该公司历史悠久，对质量有着强烈的承诺，这使得他们的产品成为大小庆祝活动的必备品。最近，该公司对其信息系统进行了多项投资，以提高其为客户提供自然界最佳产品的能力。如今，该公司依靠 Domo 来利用其所需的数据来吸引新客户并提高效率。该公司拥有 350 名员工，并与 Moss Adams 合作实施 Domo 的 BI 和分析产品。
解决方案
Martinelli's 选择 Domo 作为其 BI 解决方案，是因为其功能强大，而且能够由 Martinelli's 这样精干的团队实施。Domo 是他们评估的启动速度最快、需要内部技术能力最少的解决方案。借助 Domo，Martinelli's 能够快速将所有数据连接到一个平台，让业务用户可以轻松访问数据并构建可视化。对于销售部门，Domo 现在通过使制造、发票和装运数据易于访问和可视化，为其客户提供无与伦比的可视性。此外，Martinelli's 还使用 Domo 与客户分享数据和见解。
运营影响
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