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Membership Takes Off with Self-Service Mobile Portal
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions
- Sales & Marketing
Services
- System Integration
The Challenge
AAFMAA, a non-profit insurance company with over $1.2 billion in assets, was looking to improve customer engagement, increase return on assets to stay competitive, and provide self-service to members. The company was managing more than a billion dollars in assets with only 75 people on staff in its entire organization. The challenge was to provide members direct self-service access to its core policy system from the Web and mobile devices, while keeping costs low and maintaining a superior credit rating.
About The Customer
AAFMAA is a non-profit insurance company based in the United States. The company has over $1.2 billion in assets and manages these assets with a staff of only 75 people. AAFMAA's core system is a policy and member administration platform that runs on UNIX. The company uses Adabas and NaturalONE products to manage its operations. AAFMAA's goal is to improve customer engagement, increase return on assets to stay competitive, and provide self-service to its members.
The Solution
AAFMAA implemented a self-service mobile portal that provided members with direct access to its core policy system. This solution was made possible through the use of Adabas and NaturalONE products. The company also moved to UNIX, which significantly reduced costs. This move to UNIX allowed AAFMAA to manage costs effectively, resulting in a superior credit rating of 6 percent. The implementation of the self-service mobile portal and the move to UNIX were key factors in AAFMAA's ability to stay ahead of the competition.
Operational Impact
Quantitative Benefit