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Monash University's Brand Consistency and Efficiency Boost with Brandfolder's Content Automation
Applicable Industries
- Education
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Material Handling Automation
The Challenge
Monash University, a global institution with a presence on four continents and over 75,000 students, faced a significant challenge in maintaining brand consistency across its numerous channels. With ten faculties and hundreds of staff members interacting with the brand and creating collateral, it was difficult to ensure everyone remained compliant. The central marketing team was overwhelmed with the volume of requests, especially following a re-brand. The university needed a solution that would allow them to present their brand consistently, at the scale required by an institution of their size. They sought a solution that would empower their staff to become brand ambassadors and champions while maintaining brand consistency.
About The Customer
Monash University is a global institution with a progressive and optimistic outlook. With more than 75,000 students, the university has a presence on four continents and ambitious plans for the future. They are focused on empowering their people to make a positive and lasting impact. The university has over 20,000 employees and is based in Melbourne, Australia. They have ten faculties and hundreds of staff members who interact with the brand and create collateral.
The Solution
Monash University turned to Brandfolder Content Automation, formerly known as Outfit, to address their brand consistency challenges. The platform's ability to customize templates based on faculty and users was a perfect fit for the university's needs. This input and metadata customization made collateral creation easier and faster. Users could now produce collateral themselves, create output, and have it approved all in one afternoon. The implementation of Brandfolder Content Automation allowed the central design studio to pivot from high volume, lower tier work to more meaningful, bespoke design work. The wider Monash marketing and communication teams were empowered to use Brandfolder Content Automation, giving them the tools to be brand ambassadors.
Operational Impact
Quantitative Benefit
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