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Monash University's Brand Consistency and Efficiency Boost with Brandfolder's Content Automation
适用行业
- 教育
适用功能
- 产品研发
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
挑战
莫纳什大学是一所遍布四大洲、拥有超过 75,000 名学生的全球性机构,在保持众多渠道的品牌一致性方面面临着重大挑战。由于有十名教师和数百名员工与品牌互动并创造抵押品,因此很难确保每个人都保持合规。中央营销团队对大量的请求感到不知所措,尤其是在品牌重塑之后。该大学需要一种解决方案,使他们能够按照其规模机构所需的规模一致地展示自己的品牌。他们寻求一种解决方案,使员工能够成为品牌大使和冠军,同时保持品牌一致性。
关于客户
莫纳什大学是一所具有进步和乐观前景的全球性机构。该大学拥有超过 75,000 名学生,业务遍及四大洲,并对未来制定了雄心勃勃的计划。他们专注于赋予员工权力,以产生积极而持久的影响。该大学拥有 20,000 多名员工,总部位于澳大利亚墨尔本。他们拥有十个院系和数百名员工,他们与品牌互动并创造抵押品。
解决方案
莫纳什大学求助于 Brandfolder Content Automation(以前称为 Outfit)来解决其品牌一致性挑战。该平台能够根据教师和用户定制模板,非常适合大学的需求。这种输入和元数据定制使抵押品的创建变得更容易、更快捷。用户现在可以自己制作抵押品、创建输出,并在一下午内获得批准。 Brandfolder 内容自动化的实施使中央设计工作室能够从大批量、较低层的工作转向更有意义的定制设计工作。更广泛的莫纳什营销和传播团队被授权使用 Brandfolder Content Automation,为他们提供成为品牌大使的工具。
运营影响
数量效益
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