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Case Studies > MX Logistics Enables Customer Visibility and Improves Operational Efficiency with Rose Rocket

MX Logistics Enables Customer Visibility and Improves Operational Efficiency with Rose Rocket

Technology Category
  • Functional Applications - Transportation Management Systems (TMS)
  • Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
  • Transportation
Applicable Functions
  • Logistics & Transportation
  • Business Operation
Use Cases
  • Fleet Management
  • Supply Chain Visibility
  • Remote Asset Management
Services
  • System Integration
  • Software Design & Engineering Services
The Challenge
For Albert Renaud of MX Logistics, the dilemma with their old TMS software was the lack of visibility for customers into their freight, compared to the experience available for consumer deliveries. As the Director of Logistics, he felt frustrated for his customers and sought a new TMS that could provide better visibility and control. The goal was to distinguish MX Logistics among other brokerage firms and use the new TMS as a selling feature to attract new customers.
About The Customer
MX Logistics is a subsidiary of Minimax Express Transportation Inc., a next-day, LTL, and TL trucking company servicing Ontario, Quebec, and all of Eastern Canada. As a full-service brokerage firm, MX Logistics has worldwide routes and strong partnerships in Canada, the U.S., and Mexico. The company specializes in freight brokerage and aims to provide superior customer service and operational efficiency.
The Solution
Rose Rocket’s Customer Portal provided on-demand visibility into freight for MX Logistics' customers. The portal allowed customers to view rates, order statuses, and documents at their convenience, offering a self-service element. MX Logistics could upload updates from their carriers into their TMS, enabling customers to check in through their secure portal. The portal also featured easy-to-use order and spot quote functionality, and a live-chat feature for customer inquiries. The minimal setup required for customers further enhanced the user experience, allowing MX Logistics to quickly onboard new clients and expand their business relationships.
Operational Impact
  • Rose Rocket was implemented during a transitional period for MX Logistics, which was rebranding itself as an independent subsidiary. Despite the hectic time, the cloud-based implementation allowed them to quickly become operational.
  • MX Logistics now completes an average of 80 orders per week through Rose Rocket, with order entry time reduced to 30 seconds per order and the invoicing process down to 1 hour per week.
  • The real-time data available in Rose Rocket TMS enables MX Logistics to run daily cost analysis and profitability reports, providing constant visibility into their business operations.
Quantitative Benefit
  • Order entry time reduced from 2-10 minutes to 30 seconds.
  • Invoice processing time reduced from 12 hours per month to 1 hour per week, a 75% increase in efficiency.

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