NatureWise's Revenue Boost through Ecommerce Personalization

• Application Infrastructure & Middleware - Data Exchange & Integration
• Application Infrastructure & Middleware - Middleware, SDKs & Libraries

• Cement
• Consumer Goods

• Sales & Marketing

• System Integration

NatureWise, an ecommerce supplement company, was facing a significant challenge in personalizing the customer experience and building trust around their brand. This was a critical issue, especially in the supplement industry where there are numerous offerings, making it overwhelming for consumers to choose the right product for their health goals. NatureWise wanted to eliminate the guesswork involved in supplement shopping and sought the help of CJC Marketing, an agency specializing in growing ecommerce brands in the natural products industry.

NatureWise is an ecommerce supplement company that believes in creating well-being from the inside out. They are committed to working with nature, not against it, and only use the highest quality raw materials for their products. They obtain their ingredients from certified organic and sustainable sources whenever possible. NatureWise's main goal was to provide a more personalized experience for their customers while building trustworthiness around their brand, a critical aspect in the supplement industry.

CJC Marketing proposed the implementation of a quiz to collect customers' preferences, pain points, and health goals, and then recommend the right products based on their responses. This approach ensured that data was collected in a clean, ethical, and upfront way, and customers received accurate product recommendations that matched their needs, eliminating the need for endless browsing. Furthermore, customers received personalized conversations and offers that were of interest to them. To unlock the full power of zero-party data, NatureWise and CJC Marketing chose to work with Octane AI due to its integrations, particularly with Recharge and Klaviyo. The Octane AI + Recharge integration allowed NatureWise to create an easy path for consumers to find their products through the quiz, add them to cart, and then choose a subscription option. The Octane AI + Klaviyo integration ensured that all the zero-party data collected through the quiz was immediately synced to Klaviyo once a customer completed the quiz. This data was then used to build flows and campaigns with personalized offers, product recommendations, and content tailored to each customer.

• The implementation of the quiz and the use of zero-party data significantly improved NatureWise's customer experience. Customers were able to receive accurate product recommendations that matched their needs, eliminating the need for endless browsing. Furthermore, they received personalized conversations and offers that were of interest to them. The integrations with Octane AI, Recharge, and Klaviyo allowed NatureWise to create an easy path for consumers to find their products, add them to cart, and choose a subscription option. The data collected through the quiz was immediately synced to Klaviyo, enabling the creation of personalized offers, product recommendations, and content tailored to each customer. This strategy not only improved the customer experience but also built trust around the NatureWise brand.

• 30,000 zero-party data points were collected with the quiz and conversational pop-up

• $82,000 revenue generated with Octane AI quizzes and conversational pop-ups

• 15% increase in total revenue