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Octane AI > 实例探究 > NatureWise 如何通过电子商务个性化将收入提高 15%
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NatureWise's Revenue Boost through Ecommerce Personalization

技术
  • 应用基础设施与中间件 - 数据交换与集成
  • 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
  • 水泥
  • 消费品
适用功能
  • 销售与市场营销
服务
  • 系统集成
挑战
NatureWise 的主要痛点是试图为客户提供更加个性化的体验,同时建立品牌的可信度,这对补充剂行业的任何品牌来说都是挑战和必要性。
关于客户
NatureWise 是一家电子商务补充剂公司,专注于从内到外创造福祉。他们相信与自然合作,而不是对抗自然。 Naturewise 只使用最优质的原材料,并尽可能从经过认证的有机和可持续来源获取其成分。
解决方案
Naturewise 的测验收集客户的偏好和痛点,衡量他们的健康目标,并根据他们的反应推荐合适的产品。
运营影响
  • The implementation of the quiz and the use of zero-party data significantly improved NatureWise's customer experience. Customers were able to receive accurate product recommendations that matched their needs, eliminating the need for endless browsing. Furthermore, they received personalized conversations and offers that were of interest to them. The integrations with Octane AI, Recharge, and Klaviyo allowed NatureWise to create an easy path for consumers to find their products, add them to cart, and choose a subscription option. The data collected through the quiz was immediately synced to Klaviyo, enabling the creation of personalized offers, product recommendations, and content tailored to each customer. This strategy not only improved the customer experience but also built trust around the NatureWise brand.

数量效益
  • 30,000 zero-party data points were collected with the quiz and conversational pop-up

  • $82,000 revenue generated with Octane AI quizzes and conversational pop-ups

  • 15% increase in total revenue

相关案例.

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