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Nauto's Deployment of Databricks, Fivetran and Hightouch for Single Source of Truth
Technology Category
- Analytics & Modeling - Machine Learning
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Automotive
- Equipment & Machinery
Applicable Functions
- Sales & Marketing
Use Cases
- Driver Performance Monitoring
- Fleet Management
Services
- Cloud Planning, Design & Implementation Services
- System Integration
The Challenge
Nauto, a company that delivers predictive AI technology to make roads safer, was facing a significant challenge in managing its complex workflow. The company had to deal with multiple systems and stakeholders throughout the sales process, which often led to difficulties in finding a single source of truth. Nauto relied on fragile point-to-point integrations for taking new orders, processing payments, shipping hardware to customers, and managing customer subscriptions to its cloud data processing services. Any broken integration could leave its business users unable to serve customers for days. Moreover, different business systems rarely shared the same version of the truth. This situation led Nauto to seek a way to establish a single data repository that it could manage in-house using flexible modern tools.
About The Customer
Nauto is a company that aims to make roads safer by making fleets safer. It delivers predictive AI technology that helps drivers prevent collisions without invading their privacy. Nauto’s cameras and sensors detect drowsy or distracted driving, while its predictive AI technology considers driving conditions before sending alerts to encourage safer driving behavior. The company sells its sophisticated solution through a complex workflow, which involves taking new orders, processing payments, shipping hardware to customers, and managing customer subscriptions to its cloud data processing services.
The Solution
Nauto found its solution in Databricks Lakehouse, Fivetran, and Hightouch. All the data that matters to Nauto’s business is now readily available in Databricks Lakehouse. By moving its data out of proprietary systems and into Amazon Web Services, Nauto gained total control over access and formats. The company uses Hightouch to sync data automatically from Databricks to Salesforce and from Databricks to NetSuite, eliminating the complex series of scripts and spreadsheets it previously used to track data changes. Nauto also implemented Fivetran, which enables it to centralize its business data in Databricks with just a few clicks. This integration has streamlined tasks such as coordinating device returns and generating necessary reports and workflows automatically. It has also ensured that customer dashboards and billing statements display the same accurate billing information, eliminating time-consuming disputes.
Operational Impact
Quantitative Benefit
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