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Absolute Software > Case Studies > NetMotion Mobility® Plays Pivotal Role in Mobile-First Initiative
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NetMotion Mobility® Plays Pivotal Role in Mobile-First Initiative

Technology Category
  • Networks & Connectivity - Cellular
Applicable Industries
  • Automotive
Applicable Functions
  • Field Services
Use Cases
  • Vehicle Telematics
  • Remote Asset Management
Services
  • System Integration
The Challenge
The UK’s largest recovery breakdown service, AA, handles over 10,000 calls for roadside assistance daily. They wanted to improve their operations model by delivering all necessary information for roadside response and customer service into a single interface, accessed via iPhones. The challenge was to ensure secure, reliable connections for the iPhones no matter the coverage conditions. This was particularly important in peak seasons and rural areas where maintaining a data connection can be difficult. The company also wanted to improve worker safety alongside busy highways.
About The Customer
The customer is AA, the UK's largest recovery breakdown service. They handle over 10,000 calls for roadside assistance daily, with more than 3,000 patrols. The company has a successful operations model but wanted to improve it by delivering all necessary information for roadside response and customer service into a single interface, accessed via iPhones. They also wanted to ensure secure, reliable connections for the iPhones no matter the coverage conditions. The company also wanted to improve worker safety alongside busy highways.
The Solution
To meet their objectives, AA chose NetMotion Mobility software. This Mobile Performance Management software allows patrols to quickly update records, improving worker safety alongside busy highways. The primary tool for accessing the data and communicating with the customer is an iPhone 6. NetMotion Mobility on the iPhones allows real-time secure communications with the patrols, over the Internet, and connected into AA's network servers. The software also provides reassurance that connections will be reliable, even in areas where coverage is marginal. The company also uses Panasonic ToughPads in docking stations in the patrol vehicles for accessing directions and performing vehicle diagnostics.
Operational Impact
  • Greater safety for roadside-assistance patrols
  • Complete information for serving the customer and documenting response
  • Secure and more-reliable connections, especially in peak seasons and rural areas
Quantitative Benefit
  • 20 percent of the company's customers' interaction in a breakdown situation uses their app interface

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