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Joveo > Case Studies > Oliver Raine Enhances Recruitment Advertising with Joveo's Programmatic Platform
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Oliver Raine Enhances Recruitment Advertising with Joveo's Programmatic Platform

Applicable Functions
  • Procurement
  • Sales & Marketing
Use Cases
  • Inventory Management
The Challenge

Oliver Raine, a UK-based resourcing agency, was facing challenges in managing multiple recruitment campaigns for its growing client base. The manual management of these campaigns across various media sources was leading to inaccurate reporting and analysis. This not only consumed a significant amount of time but also negatively impacted productivity. Furthermore, the lack of accurate data was hindering the agency's ability to make informed decisions for campaign management and optimization.

About The Customer

Oliver Raine is a well-established resourcing agency in the UK. The agency works with a diverse range of organizations, from small care home groups and charities to large corporations. It assists clients in overcoming their recruitment challenges by delivering resourcing solutions, a variety of RPO and interim solutions, and by selecting and purchasing the best media. Some of its notable clients include Sanctuary Group, Hallmark Care Homes, Westfield, HCA Hospitals, and News UK.

The Solution

Oliver Raine adopted Joveo's advanced programmatic job advertising platform to address these challenges. The platform allowed the agency to easily run high-volume recruitment campaigns for their clients. It provided a single dashboard for managing all recruitment media across all sources, thereby simplifying the process and reducing the time spent on manual management. The platform also enabled Oliver Raine to expand and optimize the job titles and locations of their clients' jobs, enhancing reach and tapping into new talent pools. Moreover, it facilitated a data-driven approach to recruitment marketing, allowing the agency to make informed decisions based on accurate data.

Operational Impact

  • The implementation of Joveo's platform brought about significant operational improvements for Oliver Raine. The agency was able to manage high-volume recruitment campaigns more efficiently, saving time and improving productivity. The platform's single dashboard for managing all recruitment media simplified the process and reduced the likelihood of errors in reporting and analysis. The ability to expand and optimize job titles and locations enhanced the reach of their clients' jobs and opened up new talent pools. Furthermore, the data-driven approach facilitated by the platform enabled the agency to make informed decisions for campaign management and optimization.

Quantitative Benefit

  • Over-delivered on one of their clients’ goals by 19%, delivering 6,000 applications across 14 sites in the UK

  • Significantly improved ROI on their recruitment advertising across all clients

  • Provided accurate and hassle-free reporting to their clients on their campaign performance as well as the performance across all publishers

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