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Joveo > 实例探究 > Joveo 的程序化招聘广告解决方案增强了 Oliver Raine 的招聘广告
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Oliver Raine Enhances Recruitment Advertising with Joveo's Programmatic Platform

适用功能
  • 采购
  • 销售与市场营销
用例
  • 库存管理
挑战
随着客户群的不断增加,跨多个媒体源的多个营销活动的手动管理会导致错误的报告和分析、耗时,并阻碍使用数据来为营销活动管理和优化决策提供信息。
关于客户
Oliver Raine 是英国一家成熟的资源机构,与各种组织合作,从小型疗养院团体和慈善机构到大型企业。其部分客户包括 Sanctuary Group、Hallmark Care Homes、Westfield、HCA Hospitals 和 News UK。
解决方案
Joveo 先进的程序化招聘广告平台使 Oliver Raine 能够轻松开展大批量招聘活动,在单个仪表板上管理所有招聘媒体,扩展和优化职位名称和地点,并采用数据驱动的方法进行招聘营销。
运营影响
  • The implementation of Joveo's platform brought about significant operational improvements for Oliver Raine. The agency was able to manage high-volume recruitment campaigns more efficiently, saving time and improving productivity. The platform's single dashboard for managing all recruitment media simplified the process and reduced the likelihood of errors in reporting and analysis. The ability to expand and optimize job titles and locations enhanced the reach of their clients' jobs and opened up new talent pools. Furthermore, the data-driven approach facilitated by the platform enabled the agency to make informed decisions for campaign management and optimization.

数量效益
  • Over-delivered on one of their clients’ goals by 19%, delivering 6,000 applications across 14 sites in the UK

  • Significantly improved ROI on their recruitment advertising across all clients

  • Provided accurate and hassle-free reporting to their clients on their campaign performance as well as the performance across all publishers

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