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Premier Arts Center deSingel's Digital Transformation with Bynder's DAM
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Buildings
- Telecommunications
Applicable Functions
- Product Research & Development
- Sales & Marketing
Services
- System Integration
- Training
The Challenge
deSingel, an internationally recognized arts center based in Antwerp, Belgium, faced a significant challenge in managing and promoting its diverse range of programs and community-focused initiatives. The center's content, which includes musical theatre productions, dance events, art residencies, and research programs, is dynamic and targets a wide range of audiences both online and offline. This required a well-coordinated communications department and a high volume of brand and marketing content that was both diverse and distinctly recognizable. The center was already working with Bynder partner and automation specialists, Catena Company, to speed up the design of marketing materials. However, they needed a solution to help them centralize, manage, and distribute their diverse mix of digital assets and brand campaigns.
About The Customer
deSingel is an internationally recognized arts center based in Antwerp, Belgium. The center offers a range of programs across music, theatre, dance, and architecture, and is committed to building a bridge between art and society. deSingel provides a meeting place for art without borders in a rapidly-changing world. From musical theatre productions and dance events to revolving art residencies and original research programs, no one week is the same at deSingel. A core part of its mission is maintaining a close relationship with its community and the wider art industry.
The Solution
deSingel was recommended Bynder’s Digital Asset Management (DAM) solution to help them centralize, manage, and distribute their diverse mix of digital assets and brand campaigns. The onboarding process was seamless, with Bynder providing simplicity and personalized, hands-on training. A crucial part of the solution was the integration of DAM with Salesforce and Adobe InDesign. This was essential for deSingel as organizing large-scale artistic and theatre productions often led to frequent changes to the cast and artists before going live. With the Bynder x Salesforce integration, deSingel could have photos of each artist available with different metadata attached. When someone was replaced, this could be adjusted in Salesforce and synchronized automatically. This ensured that the right photo of the replacement artist appeared wherever it was published, with the right accompanying information.
Operational Impact
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