Pyramid: Turning a Light On

• Application Infrastructure & Middleware - Data Visualization
• Analytics & Modeling - Predictive Analytics

• Automotive

• Sales & Marketing
• Business Operation

• Software Design & Engineering Services
• System Integration

Before Pyramid, reporting consisted of hardcopies and emailed PDFs sent to dealerships (covering all five Volkswagen Group Ireland brands) that were then compiled centrally—a very labor-intensive activity. The transition to using Pyramid didn’t require months of adjustment, extensive training, or increased staffing. In fact, according to Volkswagen Group Ireland, “Users throughout the organization were able to use Pyramid really quickly. We didn’t need to send trainers onsite to educate people because there’s no big learning curve.”

Volkswagen Group Ireland is a subsidiary of the global automotive giant Volkswagen Group, responsible for the distribution and sales of Volkswagen vehicles and parts in Ireland. The company manages a network of dealerships across the country, covering all five Volkswagen Group brands. With a focus on delivering high-quality vehicles and exceptional customer service, Volkswagen Group Ireland is committed to leveraging advanced technologies to enhance its operations and drive business success. The organization employs over 1,000 people and is dedicated to maintaining its position as a leader in the automotive industry through continuous innovation and strategic decision-making.

With Pyramid, Volkswagen Group Ireland is able to select which of those users see which content—from detailed analysis of individual parts, to summaries of dealer and brand performance. They can easily customize content relevant to specific users such as area managers and retailers, with confidence that protected data cannot be accessed by unintended users. In particular, dealers and brand managers were amazed by how easily and quickly they could gain insights into operational improvements and revenue opportunities. Executives and decision makers could now view the business in a comprehensive and granular way—all in one easy-to-navigate platform. With success that includes completing previously day-long analytical tasks in mere minutes, other successful projects are now also using the Pyramid platform. As a data-driven business, Volkswagen Group Ireland continues its world-class performance with faster, better decision making across the enterprise.

• Users throughout the organization were able to use Pyramid quickly without the need for extensive training.
• Dealers and brand managers gained quick insights into operational improvements and revenue opportunities.
• Executives and decision makers could view the business comprehensively and granularly in one platform.

• 600+ users were able to use the platform.
• Training time was reduced to minutes.
• Analytical tasks that previously took a day were completed in minutes.