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QlikView Customer Snapshot – Context
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Product Research & Development
- Quality Assurance
Use Cases
- Predictive Quality Analytics
- Predictive Replenishment
Services
- Data Science Services
- System Integration
The Challenge
Context, a leading technology research company in Europe, was in need of analytical tools that could improve upon spreadsheets and static reports for delivering research to customers. The company was looking for tools that did not have the complexity and delays of traditional OLAP cubes, which would impair the value of reporting. The challenge was to find a solution that could provide dynamic, unrestricted reporting on timely, actionable market intelligence.
About The Customer
Context is the largest independent business and consumer technology research company in Europe. It is among the leading providers of IT fact-based data and competitive analyses on technology markets and channels. The company's customers include major technology vendors, Fortune 500 companies, and financial analysts. Context is headquartered in London, UK, with offices across Europe. The company operates in the media industry.
The Solution
Context deployed QlikView to approximately 30 internal users and 300 customers across Europe. The solution was used for marketing analysis, operational analysis, and Six Sigma/quality analysis. QlikView allowed customers to expedite the analysis of research and provided accelerated product development cycles. It also delivered a differentiating customer service with report analysis capabilities. The company was able to deploy new applications that were up and running in 4 weeks. QlikView Server (64-bit) and Publisher enabled reports as online and email deliverables to customers for dynamic, unrestricted reporting on timely, actionable market intelligence.
Operational Impact
Quantitative Benefit
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