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Rakuten Marketing's Transformation with Domo
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
Rakuten Marketing, a global digital marketing technology and services company, was facing challenges in providing high-level data to its clients and executives. The reported information was often outdated, and the process of gathering and sharing data was too manual. This was a significant issue as Rakuten Marketing places high value on actionable information. The company needed a solution that could provide real-time, accurate data to its clients and executives.
About The Customer
Rakuten Marketing is a global digital marketing technology and services company. The company's offerings span display, mobile, search, affiliate, retargeting, lead generation, and automated product feeds. Rakuten Marketing operates across nine offices worldwide. As part of Rakuten’s international powerhouse, the company places high value on actionable information. However, it was having challenges providing high-level data to its clients and executives. The reported information was often outdated, and the process of gathering and sharing data was too manual.
The Solution
Rakuten Marketing implemented Domo, a data management platform, to overcome its challenges. Domo provided Rakuten Marketing with increased productivity, mobile access, clean visibility into global data, and real-time data. With Domo, Rakuten Marketing was able to reduce the development time for projects for account managers and executives by one-third. Executives could access client information in real-time during corporate meetings, eliminating the need for analysts to send highlighted data to their email accounts. Domo also provided Rakuten Marketing with a visual representation of geographical data on a world map, which could be easily shared with executives in the U.S. and other countries. Furthermore, account managers could run reports just prior to client meetings to have the latest numbers, ensuring that the data was not stale by the time the customer saw it.
Operational Impact
Quantitative Benefit
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