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Rakuten Marketing's Transformation with Domo
技术
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
挑战
Rakuten Marketing 是一家全球数字营销技术和服务公司，在向客户和高管提供高级数据方面面临挑战。报告的信息往往已过时，数据收集和共享过程过于手动。这是一个重大问题，因为 Rakuten Marketing 非常重视可操作信息。该公司需要一种能够向客户和高管提供实时、准确数据的解决方案。
关于客户
Rakuten Marketing 是一家全球数字营销技术和服务公司。该公司的产品涵盖展示、移动、搜索、联盟、重定向、潜在客户生成和自动化产品信息。Rakuten Marketing 在全球设有 9 个办事处。作为 Rakuten 国际巨头的一部分，该公司高度重视可操作信息。然而，它在向客户和高管提供高级数据方面遇到了挑战。报告的信息通常已过时，收集和共享数据的过程过于手动。
解决方案
Rakuten Marketing 实施了数据管理平台 Domo，以克服挑战。Domo 为 Rakuten Marketing 提供了更高的生产力、移动访问、清晰的全球数据可视性和实时数据。借助 Domo，Rakuten Marketing 能够将客户经理和高管的项目开发时间缩短三分之一。高管可以在公司会议期间实时访问客户信息，无需分析师将突出显示的数据发送到他们的电子邮件帐户。Domo 还为 Rakuten Marketing 提供了世界地图上地理数据的视觉表示，可以轻松地与美国和其他国家的高管共享。此外，客户经理可以在客户会议之前运行报告以获取最新数字，确保客户看到数据时数据不会过时。
运营影响
数量效益
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