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Red Hat's Implementation of Brandfolder Content Automation for Enhanced Brand Governance and Cost Reduction
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Life Sciences
Applicable Functions
- Maintenance
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Material Handling Automation
Services
- System Integration
- Training
The Challenge
Red Hat, a leading provider of open source, enterprise IT solutions, was facing a significant challenge due to its exponential growth in the Asia-Pacific region. The company was investing substantial resources into producing and distributing marketing material, a process that was proving to be time-consuming, repetitive, and costly. This was overloading the brand and marketing teams and leading to inconsistent execution of the corporate brand. The quality of ad-hoc marketing materials produced by external vendors was poor, which further affected the brand's image. The company was also struggling with brand governance, especially as the production and distribution process in the region was leading to a gradual dilution of the Red Hat brand. Managing the brand on a global scale across several countries and languages, while catering to local marketing needs, was proving to be a complex task.
About The Customer
Red Hat is a global leader in providing open source, enterprise IT solutions. The company has a presence in 35 countries with 85 offices and employs over 11,000 people worldwide. Red Hat offers a range of services including operating system platforms, middleware, applications, management products, support, training, and consulting services. The company is known for its commitment to innovation and has made significant exports in the technology sector.
The Solution
Red Hat implemented Brandfolder Content Automation to address these challenges. The solution involved creating templates by in-house designers that could be instantly shared with marketing and production teams across the globe. This allowed for the production of localized materials on demand, in multiple output formats such as pdf, png, jpg, or HTML. The solution also offered dynamic customization capabilities and automatic resizing, eliminating the need for manual versioning of creative content and significantly lowering Red Hat’s production costs. Brandfolder Content Automation empowered Red Hat's field marketing teams and agencies to write and edit content, customize it to different regions and markets, and render their own marketing materials without any branding concerns or bottlenecks.
Operational Impact
Quantitative Benefit
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