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Red Hat's Implementation of Brandfolder Content Automation for Enhanced Brand Governance and Cost Reduction
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 生命科学
适用功能
- 维护
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
服务
- 系统集成
- 培训
挑战
红帽是一家领先的开源企业 IT 解决方案提供商，由于其在亚太地区的指数级增长而面临着重大挑战。该公司投入大量资源来制作和分发营销材料，事实证明这一过程非常耗时、重复且成本高昂。这导致品牌和营销团队负担过重，并导致企业品牌执行不一致。外部供应商制作的临时营销材料质量较差，进一步影响了品牌形象。该公司还在品牌治理方面陷入困境，特别是该地区的生产和分销过程导致红帽品牌逐渐被稀释。事实证明，在全球范围内跨多个国家和语言管理该品牌，同时满足当地营销需求，是一项复杂的任务。
关于客户
红帽是提供开源企业 IT 解决方案的全球领导者。该公司在 35 个国家/地区设有 85 个办事处，在全球拥有超过 11,000 名员工。红帽提供一系列服务，包括操作系统平台、中间件、应用程序、管理产品、支持、培训和咨询服务。该公司以其对创新的承诺而闻名，并在技术领域实现了大量出口。
解决方案
红帽实施了 Brandfolder 内容自动化来应对这些挑战。该解决方案涉及由内部设计师创建模板，这些模板可以立即与全球的营销和生产团队共享。这样就可以按需制作多种输出格式（例如 pdf、png、jpg 或 HTML）的本地化材料。该解决方案还提供动态定制功能和自动调整大小，消除了对创意内容进行手动版本控制的需要，并显着降低了红帽的生产成本。 Brandfolder 内容自动化使红帽的现场营销团队和机构能够编写和编辑内容，根据不同的地区和市场进行定制，并呈现自己的营销材料，而不会出现任何品牌问题或瓶颈。
运营影响
数量效益
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