Revamping Digital Strategy: How Proofpoint Boosted Chat Opportunities and Pipeline by 500% with Drift

• Platform as a Service (PaaS) - Application Development Platforms

• Equipment & Machinery
• Oil & Gas

• Procurement
• Sales & Marketing

• Cybersecurity
• Time Sensitive Networking

• System Integration

Proofpoint, a global leader in cybersecurity and compliance solutions, faced a significant challenge in enhancing its buyer experience to match its high customer satisfaction and renewal rates. The company aimed to drive more traffic to their site and create a better buying experience for their visitors. However, their existing chat solution offered little visibility into site traffic and lacked integration with their existing sales and marketing platforms. This made it impossible for them to operationalize, scale, or enable chat across all of their regions. They needed a solution that could deliver a friction-free and highly relevant buyer experience, improve response times, filter and route traffic quickly and accurately, and increase sales efficiency by integrating with existing platforms and automating previously manual tasks.

Proofpoint is a global cybersecurity and compliance solution leader. The company is renowned for its high customer satisfaction and renewal rates, with 95% of customers expressing satisfaction and a 90% renewal rate. Proofpoint's customers rely on them for the best threat, information, user, and ecosystem protection. The company is committed to staying ahead of the curve, which is especially crucial in the technology industry. To ensure their buyer experience matched their impressive customer experience, Proofpoint sought to revamp its digital strategy, focusing on driving more traffic to their site and creating a better buying experience for their visitors.

Proofpoint turned to Drift's Revenue Acceleration Platform, a chat solution specifically designed for demand generation. This platform allowed Proofpoint to engage with prospects early in the buying process, preventing loss of interest or diversion to competitors. Drift's powerful integrations provided greater flexibility, enabling Proofpoint to tailor the solution to its specific business model, sales and marketing needs, and existing martech stack. Drift also facilitated tighter alignment between marketing and sales teams. Furthermore, Drift allowed Proofpoint to customize for different regions and time zones, preventing messages from going unanswered for extended periods. The platform also provided valuable visibility into account activity, engagement, and performance. Lastly, Drift improved sales efficiency by automating manual tasks, allowing the sales team to focus on selling.

• The implementation of Drift's Revenue Acceleration Platform has significantly transformed Proofpoint's buyer experience and streamlined their sales process. The platform's flexibility and powerful integrations have allowed Proofpoint to tailor the solution to its specific needs, resulting in a more efficient and effective sales and marketing strategy. The ability to customize for different regions and time zones has improved response times, ensuring no prospect is left behind. The platform's deep insights into account activity, engagement, and performance have provided valuable visibility, enabling Proofpoint to track and report on the success of their chat strategy. Furthermore, the automation of manual tasks has improved sales efficiency, allowing the sales team to focus on selling. Looking ahead, Proofpoint plans to further leverage Drift's capabilities by integrating chat with events and webinars, and using more of Drift’s AI features.

• 147% year-over-year increase in website visitor email submissions

• 578% year-over-year increase in opportunities generated directly from chat

• 628% year-over-year increase in pipeline generated directly from chat