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Drift > 实例探究 > Proofpoint 的数字化转型与漂移:加速收入并改善买家体验
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Revamping Digital Strategy: How Proofpoint Boosted Chat Opportunities and Pipeline by 500% with Drift

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 设备与机械
  • 石油和天然气
适用功能
  • 采购
  • 销售与市场营销
用例
  • 网络安全
  • 时间敏感网络
服务
  • 系统集成
挑战
Proofpoint 需要改进其数字战略,以改善买家在其网站上的体验并简化其销售流程。他们现有的聊天解决方案几乎无法提供网站流量的可见性,并且缺乏与销售和营销平台的集成。
关于客户
Proofpoint 是全球网络安全和合规解决方案领导者。他们的客户满意度为 95%,续订率为 90%。他们希望确保他们的买家体验与令人印象深刻的客户体验相匹配。
解决方案
Proofpoint 实施了 Drift 的收入加速平台,这是一种专为需求生成而设计的聊天解决方案。 Drift 使 Proofpoint 能够与潜在客户实时互动,与其现有平台集成,为不同地区定制聊天交互,并获得有关帐户活动和参与度的宝贵见解。
运营影响
  • The implementation of Drift's Revenue Acceleration Platform has significantly transformed Proofpoint's buyer experience and streamlined their sales process. The platform's flexibility and powerful integrations have allowed Proofpoint to tailor the solution to its specific needs, resulting in a more efficient and effective sales and marketing strategy. The ability to customize for different regions and time zones has improved response times, ensuring no prospect is left behind. The platform's deep insights into account activity, engagement, and performance have provided valuable visibility, enabling Proofpoint to track and report on the success of their chat strategy. Furthermore, the automation of manual tasks has improved sales efficiency, allowing the sales team to focus on selling. Looking ahead, Proofpoint plans to further leverage Drift's capabilities by integrating chat with events and webinars, and using more of Drift’s AI features.

数量效益
  • 147% year-over-year increase in website visitor email submissions

  • 578% year-over-year increase in opportunities generated directly from chat

  • 628% year-over-year increase in pipeline generated directly from chat

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