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PubNub > Case Studies > Revolutionizing Fundraising Events with Real-Time Technology: A Case Study on Event.Gives and PubNub
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Revolutionizing Fundraising Events with Real-Time Technology: A Case Study on Event.Gives and PubNub

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Application Infrastructure & Middleware - Event-Driven Application
Applicable Industries
  • Cement
  • Construction & Infrastructure
Applicable Functions
  • Maintenance
  • Sales & Marketing
Use Cases
  • Construction Management
  • Real-Time Location System (RTLS)
The Challenge
Event.Gives was born out of a frustration with the inefficient and paper-heavy process of traditional fundraising events. The company's co-founder, Sam Staley, was particularly frustrated with the cumbersome bidding process during an elementary school fundraising event. The process was not only inefficient but also failed to maximize the potential for donations. The challenge was to create a solution that would streamline the bidding process, increase engagement, and ultimately raise more funds. The advent of the COVID-19 pandemic further complicated matters, as many live events and fundraisers were cancelled. Event.Gives needed to pivot and find ways to support virtual events and get people back to work.
About The Customer
Event.Gives is a full-featured in-person and live-streaming events platform with a focus on fundraising. The company was born out of a frustration with the inefficient and paper-heavy process of traditional fundraising events. The platform was initially developed as a simple SMS bot that allowed attendees to bid from their phones. This innovative approach more than doubled the funds raised during its first use. Today, Event.Gives is dedicated to automating as many aspects of the fundraising process as possible, making it easier for organizations to host successful fundraising events. The company's goal is to remove barriers and make the fundraising process as efficient and engaging as possible.
The Solution
Event.Gives turned to PubNub’s real-time push technology to power their innovative fundraising platform. The platform hosts virtual, in-person, and hybrid events with a focus on charity and giving. It streams fundraising auction bids in real time, which helps increase donations, and powers the different communication channels between administrators, attendees, and event staff. The platform offers live and silent auctions, raffles, or item sales in addition to real-time donating options. It also provides services like easy event set up, promotion, mobile check-in and check-out options, automated fundraising tools, and immediate bid updates. PubNub’s real-time technology is crucial to the way that Event.Gives operates. Reliable real-time updates enable them to share bid notifications, broadcast event promotion updates, send magic links to check in, and more. These features help Event.Gives seamlessly host and automate the fundraising experience, and make it easier to organize successful campaigns.
Operational Impact
  • The use of PubNub’s real-time technology has transformed the way Event.Gives operates. The real-time updates and notifications have not only improved the efficiency of the fundraising process but also increased engagement from event attendees. The platform's chat feature, powered by PubNub, allows users to communicate quickly and easily with each other, whether they are administrators, bidders, or auctioneers. This has enhanced the overall user experience and made the fundraising process more interactive and exciting. Furthermore, the reliable infrastructure provided by PubNub has allowed Event.Gives to focus on creating unique automation and fundraising features, rather than worrying about backend infrastructure. This has resulted in a more robust and reliable platform that continues to revolutionize the fundraising process.
Quantitative Benefit
  • Real-time bidding increased the funds raised during the first use of the platform by more than double.
  • Event.Gives was able to pivot and support many nonprofits to host their events virtually during the COVID-19 pandemic.
  • Real-time updates and notifications during fundraising events have improved engagement and increased the number of interactions and donations.

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