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Simply Business Simplifies & transforms insurance experiences with data
Technology Category
- Analytics & Modeling - Real Time Analytics
- Analytics & Modeling - Big Data Analytics
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Maintenance
- Supply Chain Visibility
- Regulatory Compliance Monitoring
Services
- Data Science Services
- System Integration
The Challenge
Before implementing Looker in 2014, Simply Business did not have a centralized data platform or process, which resulted in challenges bringing siloed information together and accessing consistent metrics. Without a single source of truth, many decision-makers across the organization spent their time manually creating their own reports. However, many of these reports and metrics didn’t match up, which led to confusion and mistrust of data, and ultimately delayed decisions and action. The insurance brokerage needed a single source of truth to unify data across its multiple applications. Additionally, since insurance is a highly-regulated industry, it was critical that information be consistent, auditable, and secure.
About The Customer
Founded in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements. The company specializes in public liability insurance for small to medium enterprises (SMEs) and insures over 750,000 small businesses and landlords. Using the power of technology and data, Simply Business has transformed the client experience and become one of the UK’s biggest business insurance providers. Since 2014, Simply Business has leveraged Looker to streamline data access and deliver actionable insights across the organization. Over the years, they’ve found new ways to customize the way their employees experience and take action with data.
The Solution
Initially, Simply Business adopted Looker to analyze, explore, and deliver insights from Snowplow event data on top of their data warehouse. However, employees quickly introduced new use cases, including marketing analytics to better understand their pay-perclick (PPC) spend on Google AdWords, as well as their website traffic and conversion rates. Simply Business built a contact centre application called Idiophone using Twilio’s communication platform. The 'data ‘n analytics' (DNA) team was looking for new ways to help the organization discover value with data, and they saw this as an opportunity to make an impact — while further increasing Looker adoption. To ensure success, they focused on making day-zero reporting available in Looker so that stakeholders could gain immediate insights into call centre activities and speed up end-of- term closing reports.
Operational Impact
Quantitative Benefit
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