Smartify's Rapid Transition from CDP to Census: A Time and Cost Saving Journey

• Product Research & Development
• Sales & Marketing

Smartify, a consumer app company that connects customers with art through virtual tours, on-demand content, and online booking, was in search of a customer data platform (CDP) to support marketing personalization. The company's primary goal was to enhance its marketing strategies by personalizing product usage emails and other marketing materials. However, they soon realized that the implementation of a CDP would consume a significant amount of development time, potentially wasting up to six months. This posed a significant challenge as it would not only delay their marketing efforts but also increase their operational costs.

Smartify is a B2C company operating in the consumer apps industry. Their primary offering is an app that helps customers connect with art both at home and in the world. The app provides users with access to virtual tours, on-demand content, and online booking, as well as enriched experiences at museums and galleries. The company's marketing team was looking for a solution to drive product usage emails, email personalization, and overall marketing personalization to enhance user engagement and experience.

To overcome this challenge, Smartify turned to Census, a data synchronization platform. Census offered a solution that could achieve the same results as a CDP but in a significantly shorter time frame. Instead of the six months that a CDP implementation would have taken, Census was able to get Smartify to their desired endpoint in just one day. This rapid implementation allowed Smartify to quickly start personalizing their marketing efforts without the lengthy development time. Additionally, Census provided reliable and real-time data syncing, which further enhanced Smartify's marketing capabilities. The integration of Census with BigQuery, Customer.io, and MySQL further streamlined the process.

• The implementation of Census brought about significant operational improvements for Smartify. The most notable benefit was the time saved by avoiding a lengthy CDP implementation project. This allowed the marketing team to quickly start personalizing their marketing efforts, thereby enhancing user engagement and experience. The real-time data syncing provided by Census also ensured that the marketing team had access to the most up-to-date customer data, enabling them to make informed decisions and strategies. Furthermore, the cost stability achieved through this transition allowed Smartify to scale their business without worrying about escalating costs.

• Eliminated a six-month long CDP implementation project, saving significant development time
• Kept costs stable as the business scales
• Implemented a reliable and real-time data syncing solution in just one day