Census > 实例探究 > Census 如何通过 CDP 实施帮助 Smartify 节省数月的开发时间

Smartify's Rapid Transition from CDP to Census: A Time and Cost Saving Journey

适用功能

挑战

Smartify 需要一个客户数据平台 (CDP) 来支持营销个性化，但实施需要六个月的开发时间。

关于客户

Smartify 是一家消费应用行业的 B2C 公司。他们的营销团队需要 CDP 来推动产品使用电子邮件、个性化电子邮件和个性化营销工作。

解决方案

Census 提供了一种解决方案，使 Smartify 在一天内即可到达同一端点，从而使他们免于冗长的实施项目。

运营影响

The implementation of Census brought about significant operational improvements for Smartify. The most notable benefit was the time saved by avoiding a lengthy CDP implementation project. This allowed the marketing team to quickly start personalizing their marketing efforts, thereby enhancing user engagement and experience. The real-time data syncing provided by Census also ensured that the marketing team had access to the most up-to-date customer data, enabling them to make informed decisions and strategies. Furthermore, the cost stability achieved through this transition allowed Smartify to scale their business without worrying about escalating costs.

数量效益

Eliminated a six-month long CDP implementation project, saving significant development time
Kept costs stable as the business scales
Implemented a reliable and real-time data syncing solution in just one day

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