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ManyChat > Case Studies > STEEZY.Digital's Scalable Real Estate Marketing Tech Agency with ManyChat
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STEEZY.Digital's Scalable Real Estate Marketing Tech Agency with ManyChat

Technology Category
  • Networks & Connectivity - RFID
Applicable Industries
  • Cement
Applicable Functions
  • Product Research & Development
  • Sales & Marketing
Use Cases
  • Time Sensitive Networking
The Challenge

STEEZY.Digital, a real estate marketing tech company based in California, was struggling with the results of their general marketing campaigns. The founder, Jeffrey Brogger, was dissatisfied with the high-ticket sales of homes that required an extra human touch to close the deal. He was looking for a better way to enhance the real estate market. The shift of commerce and communication from email to Messenger was also observed, with real estate marketers using the new channel to close escrow. However, this left out an important aspect of sales: Conversation. Since Jeffrey’s clients sell high ticket offers, the ability to engage their audience, provide valuable content, and qualify prospects before talking with an agent was necessary. He also aimed to reduce the average time it takes to close a sale for his clients.

About The Customer

STEEZY.Digital is a real estate marketing tech company based in Cardiff by the Sea, California. The company assists realtors with social media marketing, lead nurturing, and Messenger bots. After three years of running general marketing campaigns for clients, the company was looking for a more effective solution. The company's clients are primarily involved in high-ticket sales, such as homes, which require a more personalized approach to close deals. The company's founder, Jeffrey Brogger, has years of sales experience and has taken mastermind classes to enhance his skills and knowledge in the field.

The Solution

Jeffrey decided to use ManyChat, a bot that offered automation advantages. He noticed an immediate increase in qualified sales conversations for his clients and a significant reduction in the average time to close escrow. ManyChat allowed him to build template experiences for clients and create a unique SaaS offer for his company that’s truly scalable. It also enabled him to build sequences that create a two-way conversation with prospects, without sourcing code. Conditional logic allowed Jeffrey to create a personal experience for prospects by sending targeted messages and qualifying leads. With ManyChat’s Flow Builder, Jeffrey was able to design lead nurture and follow-up sequences with full transparency. He also used a real estate template that helps clients determine likely buyers with lead scoring. All this information was then routed to the agents CRM for them to reach out to qualified leads.

Operational Impact

  • The use of ManyChat has not only improved the business model of STEEZY.Digital but also significantly impacted its clients' businesses. The automation advantages of ManyChat have led to an increase in qualified sales conversations and a decrease in the average time to close escrow. The ability to build sequences that create a two-way conversation with prospects has enhanced the customer experience. The use of conditional logic has enabled the creation of a personal experience for prospects by sending targeted messages and qualifying leads. The use of ManyChat’s Flow Builder has allowed for the design of lead nurture and follow-up sequences with full transparency. The real estate template also helps clients determine likely buyers with lead scoring, which has improved the efficiency of the sales process.

Quantitative Benefit

  • One client's lead nurture sequence equated to 1.45M in sales at a three percent commission rate, bringing in $43,500 in gross commissions in six months.

  • Ad spend was only $600 a month — a 12X return on ad spend (ROAS).

  • One client closed 5 homes in six months.

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