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ManyChat > 实例探究 > [案例研究]How ManyChat 改变了 STEEZY.Digital 的房地产营销
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STEEZY.Digital's Scalable Real Estate Marketing Tech Agency with ManyChat

技术
  • 网络与连接 - 射频识别
适用行业
  • 水泥
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 时间敏感网络
挑战
房地产营销具有挑战性,需要个人风格来完成高价销售。 STEEZY.Digital 的创始人 Jeffrey Brogger 希望找到一种更好的方法来产生销售对话并减少完成销售所需的时间。
关于客户
STEEZY.Digital 是一家位于加利福尼亚州的房地产营销技术公司。他们帮助房地产经纪人进行社交媒体营销、潜在客户培育和 Messenger 机器人。
解决方案
Jeffrey 决定使用 ManyChat(一个 Messenger 机器人平台)来自动化销售对话并为潜在客户提供个性化体验。 ManyChat 使他能够构建模板体验,使用条件逻辑来发送有针对性的消息,并利用社区来完善他的营销策略。
运营影响
  • The use of ManyChat has not only improved the business model of STEEZY.Digital but also significantly impacted its clients' businesses. The automation advantages of ManyChat have led to an increase in qualified sales conversations and a decrease in the average time to close escrow. The ability to build sequences that create a two-way conversation with prospects has enhanced the customer experience. The use of conditional logic has enabled the creation of a personal experience for prospects by sending targeted messages and qualifying leads. The use of ManyChat’s Flow Builder has allowed for the design of lead nurture and follow-up sequences with full transparency. The real estate template also helps clients determine likely buyers with lead scoring, which has improved the efficiency of the sales process.

数量效益
  • One client's lead nurture sequence equated to 1.45M in sales at a three percent commission rate, bringing in $43,500 in gross commissions in six months.

  • Ad spend was only $600 a month — a 12X return on ad spend (ROAS).

  • One client closed 5 homes in six months.

相关案例.

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