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Success in the fast lane: How goUrban uses SMS to deliver on mobility solutions worldwide
Technology Category
- Functional Applications - Transportation Management Systems (TMS)
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Automotive
- Transportation
Applicable Functions
- Logistics & Transportation
- Quality Assurance
Use Cases
- Autonomous Transport Systems
- Transportation Simulation
Services
- Hardware Design & Engineering Services
- Testing & Certification
The Challenge
goUrban, a company that started out renting mopeds to Vienna users, soon realized the third-party software they were using to run their shared mobility business could be created more efficiently in-house. They began developing and testing their own transportation sharing software on their own fleet. However, as they expanded their customer base globally, they faced challenges in scaling their software and ensuring its reliability. They also had to overcome the arduous aspects of rideshare software with seamless, easy-to-use, secure technology. The company found that the slow verification times and finicky software were hindering their growth. They also needed to implement better hardware, remove unnecessary steps for their consumers, and ensure top-notch safety and security.
About The Customer
goUrban's customers range from businesses that use their technology to manage a fleet of vehicles to the individuals who actually ride and drive them. Their growing global customer base includes massive corporations, state municipalities, and individual consumers. They have expanded their roadmap to three different continents and counting. They also have a partner who is using their platform to provide mopeds for gig economy workers who use their mopeds for the day to make their deliveries and then return them. They have also been exploring corporate sharing for companies who want to provide this service internally for the benefit of their own employees.
The Solution
goUrban turned to Twilio for support in improving their platform. They implemented Twilio's Programmable Messaging API to send notifications and alerts to their users. This helped in improving the customer experience by providing instant ease of use and simplicity. For instance, a user could receive a notification reminder that they’ve left their vehicle parked for a long time and it’s still charging the user’s account. goUrban also used SMS to help users sign up and sign in, as well as a means of verification for new users. This helped in avoiding the creation of multiple accounts and ensured security. As goUrban continues to grow its global footprint, they’re also expanding their value to other areas beyond transportation, using Twilio technology to scale their services for both gig economy workers and corporate company sharing.
Operational Impact
Quantitative Benefit
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