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Telco Turns on IPTV and Revenue with Brocade and Microsoft Solutions
Technology Category
- Networks & Connectivity - Ethernet
- Networks & Connectivity - Network Management & Analysis Software
Applicable Industries
- Telecommunications
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Public Transportation Management
- Real-Time Location System (RTLS)
Services
- Software Design & Engineering Services
- System Integration
The Challenge
West Carolina Tel, a small rural service provider in South Carolina, was looking to expand its services and increase revenue by delivering superior, high-definition IPTV service to business and residential customers. The company faced stiff competition from cable providers who dominated the television market. To stand out, West Carolina Tel needed to offer better price packages and exceptional High-Definition (HD) TV. The company introduced television services in 2003, which required upgrading and improving the network, and selecting an industry-leading IPTV platform. The company had relied on Brocade® networking solutions for more than a decade and chose Brocade again to support IPTV.
About The Customer
West Carolina Tel is a small rural service provider based in South Carolina. The company has a history of over 50 years, primarily offering telephone services. In 2003, the company expanded its services to include television, which was a significant departure from their traditional offerings. The company has a small team of four people and has relied on Brocade® networking solutions for more than a decade. West Carolina Tel serves both business and residential customers, and it has been successful in winning a significant number of new customers due to its better price packages and exceptional High-Definition (HD) TV.
The Solution
To support IPTV, West Carolina Tel added multiple Brocade FastIron switches at the network edge and at Erskine College, a major IPTV customer. A Brocade MLXe Core Router provides 10 Gigabit Ethernet (GbE) capacity for all network traffic, including DSL and wireless services. For its IPTV platform, West Carolina Tel selected Microsoft Mediaroom based on its rich feature set and well-known stability. Mediaroom enables service providers to deliver a consistent premium entertainment experience across multiple networks, and powers television and video services across TV, PC, and mobile screens. The network team relies on Brocade Network Advisor to monitor network usage and capacity on the switches and routers. The powerful combination of Brocade and Microsoft solutions allows West Carolina Tel to easily deliver video and provide subscribers with premium IPTV service.
Operational Impact
Quantitative Benefit
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