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The KLM Open - New application drives mobile usage rates and improves the live experience for fans
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
The Challenge
The KLM Open, one of the oldest golf tournaments in the European Tour, was facing a challenge as large-screen, high-definition television was driving an increasing number of fans to watch sports at home rather than in person. To counter this trend and enhance the live experience for fans, the KLM Open wanted to provide a new and more interactive mobile application. However, they lacked the infrastructure and expertise needed to develop and deploy such a solution. The goal was to provide fans attending the tournament with real-time access to leaderboards, players’ locations and maps that show the user’s current location and how to get to various points of interest.
About The Customer
The KLM Open is one of the oldest golf tournaments in the European Tour. Founded in 1912, the event is located in Amsterdam, the Netherlands. Originally known as the Dutch Open, the tournament is held every September at Kennemer Golf & Country Club. The event attracts an average of 45,000 visitors, making it a significant event in the European golfing calendar. The KLM Open is known for its commitment to providing an excellent experience for fans, both those attending in person and those watching from home.
The Solution
To address the challenge, the KLM Open implemented a new mobile application developed using IBM's suite of products and services. The solution involved assigning a GPS tracker to each flight—a term for a group of golfers—to carry during the tournament. The flight’s location data is transmitted to a cloud infrastructure, specifically IBM Cloud Services: SoftLayer. This data is then combined with scores and other media content, providing fans with real-time access to leaderboards, players’ locations, and maps that show the user’s current location and how to get to various points of interest. The application was developed using IBM Bluemix and IBM MobileFirst Platform Foundation Consumer Edition, and it runs on IBM WebSphere Application Server Liberty Core.
Operational Impact
Quantitative Benefit
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