下载PDF
The KLM Open - New application drives mobile usage rates and improves the live experience for fans
技术
- 基础设施即服务 (IaaS) - 云计算
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
挑战
荷兰皇家航空公开赛是欧洲巡回赛中历史最悠久的高尔夫锦标赛之一，但随着大屏幕高清电视的出现，越来越多的球迷选择在家观看比赛，而不是亲临现场，因此荷兰皇家航空公开赛面临着挑战。为了应对这一趋势并提升球迷的现场体验，荷兰皇家航空公开赛希望提供一款全新且更具互动性的移动应用程序。然而，他们缺乏开发和部署此类解决方案所需的基础设施和专业知识。他们的目标是让参加锦标赛的球迷能够实时访问排行榜、球员位置以及显示用户当前位置和前往各个景点的路线的地图。
关于客户
荷兰皇家航空公开赛是欧洲巡回赛中历史最悠久的高尔夫锦标赛之一。该赛事成立于 1912 年，位于荷兰阿姆斯特丹。该赛事最初被称为荷兰公开赛，每年 9 月在肯尼默高尔夫乡村俱乐部举行。该赛事平均吸引 45,000 名游客，是欧洲高尔夫日历上的重要赛事。荷兰皇家航空公开赛以致力于为球迷提供绝佳体验而闻名，无论是亲临现场还是在家观看比赛的球迷。
解决方案
为了应对这一挑战，荷兰皇家航空公开赛实施了一款使用 IBM 产品和服务套件开发的新移动应用程序。该解决方案涉及为每个航班（一组高尔夫球手的术语）分配一个 GPS 追踪器，以便在比赛期间携带。航班的位置数据传输到云基础设施，特别是 IBM Cloud Services：SoftLayer。然后，这些数据与分数和其他媒体内容相结合，让粉丝可以实时访问排行榜、球员位置以及显示用户当前位置以及如何到达各个兴趣点的地图。该应用程序是使用 IBM Bluemix 和 IBM MobileFirst Platform Foundation Consumer Edition 开发的，并在 IBM WebSphere Application Server Liberty Core 上运行。
运营影响
数量效益
相关案例.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.
Case Study
Samsonite Track&Go
Travellers spend their lives discovering new places and meeting new people from all around the world. It can be such a wonderful experience, but sometimes it can turn into a disaster when your luggage gets lost. In 2014 alone, more than 24 million pieces of baggage were lost. Fortunately, 95% of them were found and returned to their owners. However, that leaves more than 1 million items of baggage that have never been recovered.
