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The Sandbox Agency Improves Client Engagement with Domo
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
The Sandbox Agency, a full-service communication agency with a focus on the healthcare sector, was facing challenges in providing actionable insights into campaign performance to its clients. The agency's existing tools were limited in their ability to provide campaign analytics, which hindered their ability to provide clients with customized reporting. The agency wanted to provide clients with a way to layer and visualize campaign data. They also needed a more efficient way to combine and present analysis from multiple data sources.
About The Customer
The Sandbox Agency, based in Chicago, is a full-service communication agency with unique expertise in the healthcare arena. Their diverse clients range from highly specialized clinical therapies to consumer and over-the-counter products. The agency is known for its expertise in building and delivering campaigns in all digital, social, and mobile media platforms. However, they were facing challenges in providing actionable insights into campaign performance to their clients due to limited tools for campaign analytics.
The Solution
The Sandbox Agency adopted Domo, a data management platform, to overcome their challenges. With Domo, the agency was able to develop insights and have more meaningful conversations with their clients about why they are doing a campaign and how they can improve. Domo's ability to layer multiple data sources changed the way the agency visualized data and presented it to clients. They were able to combine robust datasets in a way that they hadn't been able to before. The agency created client dashboards in Domo to provide customized reporting for brand managers who interact with the data on a daily basis. This gave clients more visibility into their data in real time, which increased their engagement.
Operational Impact
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