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The Sandbox Agency Improves Client Engagement with Domo
技术
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
挑战
Sandbox Agency 是一家专注于医疗保健领域的全方位服务传播机构，在向客户提供营销活动绩效的可行见解方面面临挑战。该机构现有的工具在提供营销活动分析方面的能力有限，这阻碍了他们为客户提供定制报告的能力。该机构希望为客户提供一种分层和可视化营销活动数据的方法。他们还需要一种更有效的方法来组合和呈现来自多个数据源的分析。
关于客户
Sandbox Agency 总部位于芝加哥，是一家提供全方位服务的传播机构，在医疗保健领域拥有独特的专业知识。他们的客户范围广泛，从高度专业的临床疗法到消费者和非处方产品。该机构以其在所有数字、社交和移动媒体平台上构建和交付活动的专业知识而闻名。然而，由于活动分析工具有限，他们在向客户提供有关活动效果的可行见解方面面临挑战。
解决方案
Sandbox Agency 采用数据管理平台 Domo 来克服挑战。借助 Domo，该机构能够获得洞察力并与客户进行更有意义的对话，讨论他们开展活动的原因以及如何改进。Domo 分层多个数据源的能力改变了该机构可视化数据并将其呈现给客户的方式。他们能够以以前无法做到的方式组合强大的数据集。该机构在 Domo 中创建了客户仪表板，为每天与数据交互的品牌经理提供定制报告。这让客户能够实时更清楚地了解他们的数据，从而提高了他们的参与度。
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