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Transition Technologies > Case Studies > The Use of AR Technology in the Spatial Design of a Corporate Production Line

The Use of AR Technology in the Spatial Design of a Corporate Production Line

Technology Category

Analytics & Modeling - Virtual & Augmented Reality Software
Wearables - Augmented Reality Glasses, Headsets & Controllers

Applicable Industries

Consumer Goods

Applicable Functions

Logistics & Transportation

Use Cases

Augmented Reality

The Challenge

The cosmetics market requires manufacturers to make quick changes in the matters of both production and distribution. In this market segment, one of the principal marketing tools is grouping products in packages (for example, shampoo + conditioner, cream + makeup remover). So far such process has been carried out in the Polish division of L’Oréal through outsourcing, which has limited the possibilities of a dynamic reaction to market impulses.

The Customer

L'Oréal

About The Customer

L'Oréal is a global cosmetic corporation with registered office in Clichy (France). The company sells its products in over 130 countries all over the world. The corporation was established in 1909 by Eugène Schueller under the same of Sociét

The Solution

the solution was the application of non-standard visualization of a target production line based on 3D modelling and Augmented Reality with the use of Microsoft HoloLens glasses.

Having an augmented reality plant layout design for completing and packaging cosmetics directly at the manufacturing level would allow for a more efficient management of the entire marketing and distribution process avoiding potential losses in case of an inadequate or delayed reaction to the market needs.

Data Collected

Product Images, Plant Layout Design

Operational Impact

[Efficiency Improvement - Management]
Increase management efficiency for the marketing and distribution process by increasing flexibility when reacting to market needs.

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