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The Use of AR Technology in the Spatial Design of a Corporate Production Line
技术
- 分析与建模 - 虚拟和增强现实(AR/VR)软件
- 可穿戴设备 - 增强现实(AR)眼镜/耳机/控制器
适用行业
- 消费品
适用功能
- 物流运输
用例
- 增强现实
挑战
化妆品市场要求制造商在生产和分销方面做出快速改变。在这个细分市场中，主要的营销工具之一是将产品分组（例如，洗发水 + 护发素、乳霜 + 卸妆液）。迄今为止，欧莱雅波兰分部通过外包进行了这一过程，这限制了对市场冲动做出动态反应的可能性。
客户
欧莱雅
关于客户
欧莱雅是一家全球化妆品公司，注册办事处位于克利希（法国）。该公司在全球 130 多个国家/地区销售其产品。该公司由 Eugène Schueller 于 1909 年在 Sociét 旗下成立
解决方案
解决方案是基于 3D 建模和增强现实的目标生产线的非标准可视化应用，并使用 Microsoft HoloLens 眼镜。
直接在制造级别完成和包装化妆品的增强现实工厂布局设计将允许更有效地管理整个营销和分销过程，避免在对市场需求反应不足或延迟反应的情况下造成潜在损失。
收集的数据
Product Images, Plant Layout Design
运营影响
相关案例.
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