Download PDF
Top Asian Start-Up Leverages Instabot for Personalized User Experience
Technology Category
- Application Infrastructure & Middleware - Blockchain
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Sales & Marketing
Use Cases
- Chatbots
The Challenge
FintruX Network, a leading start-up in Asia, faced the challenge of explaining their highly sophisticated technology to four different audiences within a limited time frame on a static website. The average duration of a user on a website is between 90 to 150 seconds, depending on whether it's a B2B or B2C website. Within this short span, users typically cannot read all the content on a website, leading to a drop in conversion rates. If users experience friction or cannot find answers to their questions, they are more likely to abandon the site. FintruX needed a solution that could answer common questions from different audiences, educate visitors, and speed up their conversion cycle without having to change any of the content on their website.
About The Customer
FintruX Network is a top start-up in Asia, founded by veteran entrepreneurs and having raised over $25 million in their first round. The company is about to launch an innovative financing solution set to change the way SMEs globally secure affordable financing without collateral requirement. They provide innovative global financial and business solutions to foster startups and SME growth. Their latest product leverages cutting-edge blockchain technology, credit enhancements, and an open ecosystem to deliver immense value. The company aims to be a one-stop resource and solution provider for business growth and sustainability.
The Solution
FintruX decided to use Instabot, an automated solution that streamlines marketing, sales, and customer service efforts. Instabot offers a simple, easy-to-use platform that focuses on building robust, automated bot conversations, and employing the use of Natural Language Processing (NLP) to better understand the needs of users. This allowed FintruX to personalize and target answers for each audience without having to change any of the content on their website. The team at FintruX chose Instabot after carrying out a detailed analysis of platforms available in the market. They felt it was important to leverage an automated solution that would streamline their efforts and better understand the needs of their users.
Operational Impact
Quantitative Benefit
Related Case Studies.
Case Study
HSBC's Transition to Conversational Banking through Intelligent Automation
HSBC, one of the world's largest banking and financial services organizations, was facing a challenge with its customer service operations. With over 19,000 customer service agents, the bank was dealing with a high volume of repetitive tasks that put pressure on its agents. The traditional career path in the contact center world was also leading to inevitable attrition, as it was defined as agent → team manager → department manager → operations manager → head of contact centre. This lack of opportunity as the field narrows held back the chance of reaching the highest possible customer satisfaction with every interaction. Furthermore, HSBC was planning to shift towards Conversational Banking, which was expected to grow interactions considerably and require conversational experts to manage the chatbots.
Case Study
Tronergy's Transition to Alibaba Cloud for Enhanced Scalability and Performance
Tronergy, a company that provides creative IT solutions to small and medium-sized businesses, faced a challenge with its clients who were accustomed to using traditional web hosting services. As these clients' projects evolved, they found it difficult to dynamically and automatically increase bandwidth or improve performance using traditional web hosting solutions. Additionally, these clients often required the integration of several other business solutions to quickly customize their projects, such as adding text messaging (SMS), optical character recognition (OCR), email push, and chatbot features. Building a new solution from scratch was not a viable option due to the high time and cost implications.
Case Study
SAP's Accelerated Deal Closure through Process Automation
SAP was grappling with the challenge of managing an increasing number of cloud deals. The rise in configurable cloud component deals necessitated a reduction in manual activity and a scaling up and automation of processes for order management, master data maintenance, and financial reporting. The high volume of cloud deals required a swift and efficient response, which was difficult to achieve with the existing manual processes. The challenge was to automate these processes to meet the growing demand and improve efficiency.
Case Study
7-Eleven Philippines Enhances Customer Support with Freshdesk
7-Eleven Philippines, a pioneer of 24-hour convenience stores in the country, was facing challenges with its customer support system. The customer support was outsourced to an external vendor, which resulted in limited visibility into customer query patterns and performance metrics. The company had no transparency into the vendor's analytics and could not validate their reports. They also had no visibility into the volume of calls, number of abandoned calls, etc. due to the use of the vendor’s telephony solution. This lack of control and visibility into customer support led the team to decide to bring the entire function in-house. They began exploring helpdesk solutions that would enable them to build a strong in-house support team.
Case Study
MISA's Success in Achieving 50% Query Deflection Rate with Freshdesk
MISA, an online fashion retailer, faced a significant challenge in managing customer support and communication during the COVID-19 pandemic. The shift in consumer behavior towards online shopping led to an explosive growth in digital footfall, increasing MISA’s average number of orders from 30-50 a day to about 70-100 a day. This surge in orders resulted in higher support volumes, with customers frequently enquiring about their orders and delivery status. The team struggled to prioritize issues as their existing email systems ordered conversations based on the latest response rather than the urgency of the queries. Additionally, the shift to remote work due to the pandemic raised concerns about effective team collaboration and communication. MISA also faced the challenge of dealing with repetitive customer queries, which were time-consuming and redundant.
Case Study
Transforming Customer Service in Financial Services with AI Chatbots
The customer, a leading US financial services company and one of the largest credit card providers in the world, was facing challenges with their existing customer service model. They had over 8000 customer service agents handling queries on phone and digital channels, but their first foray into digital customer service in 2006, which involved live chat support on their website, was not as effective as they had hoped. Customers had to wait in a chat queue and could not switch tabs or leave the page without missing their turn and having to start over. The company wanted to improve this experience by adopting a more intuitive and familiar flow, similar to popular messaging applications like iMessage and WhatsApp. They also wanted to maintain the context of past issues the customer has faced to provide a more personalized experience.
