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iCIMS > Case Studies > Transforming Hiring Process in Healthcare: A Case Study of Hospital Sisters Health System
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Transforming Hiring Process in Healthcare: A Case Study of Hospital Sisters Health System

Technology Category
  • Application Infrastructure & Middleware - Event-Driven Application
  • Sensors - Camera / Video Systems
Applicable Industries
  • Healthcare & Hospitals
Use Cases
  • Chatbots
  • Time Sensitive Networking
Services
  • System Integration
The Challenge

Hospital Sisters Health System (HSHS), a multi-institutional healthcare system with facilities in Illinois and Wisconsin, was facing a significant challenge in attracting and hiring healthcare workers, particularly nurses. The competition for such professionals was intense, and HSHS needed to differentiate itself from other healthcare organizations. However, their career pages were basic and lacked engaging content to attract and retain potential candidates. Previously, the Talent Acquisition (TA) team had invested in creating high-quality videos with an external team, but this approach was costly, time-consuming, and often required additional editing when employees featured in the videos left the organization.

About The Customer

Hospital Sisters Health System (HSHS) is a multi-institutional healthcare system with facilities in Illinois and Wisconsin. The organization has nearly 2,300 physician partners and more than 13,000 colleagues. It operates 15 hospitals and numerous community-based health centers and clinics. The organization was facing challenges in attracting and hiring healthcare professionals due to intense competition in the field. Their existing recruitment strategies were not effective, and their career pages lacked engaging content to attract and retain potential candidates.

The Solution

To address these challenges, HSHS decided to revamp its career pages and populate them with engaging content. They implemented iCIMS Video Studio to share quick testimonials on the new career pages, enhancing their branding with the use of company colors and colleague photos. Additionally, HSHS is developing an internal mobility website to showcase videos of employees sharing their growth stories within the organization, outlining different career paths. To further improve the candidate experience, HSHS implemented a chatbot using iCIMS Digital Assistant on their career pages. This tool helps candidates get quick answers to basic questions, reducing friction in the application process and freeing up recruiters’ time.

Operational Impact

  • The implementation of iCIMS Video Studio and Digital Assistant has transformed HSHS's hiring process. The personalized videos sent to new hires have received overwhelmingly positive feedback, enhancing the relationship between recruiters and candidates. The chatbot has streamlined the application process, reducing friction for candidates and freeing up recruiters' time. Campus recruiters have reported positive responses from students who can now envision their transition from college to their new roles at HSHS. The organization has successfully differentiated itself from competitors and improved its ability to attract and retain healthcare professionals.

Quantitative Benefit

  • 7% increase in unique visits to the career site over six months after implementing iCIMS Career Site

  • 5% increase in application completion rate over the same six-month period

  • Trending upward in searches and queries on the career site

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