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AppFolio > Case Studies > Trilogy Management & AppFolio: Transforming Real Estate Management Through IoT
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Trilogy Management & AppFolio: Transforming Real Estate Management Through IoT

Technology Category
  • Functional Applications - Computerized Maintenance Management Systems (CMMS)
Applicable Industries
  • Buildings
  • Cement
Applicable Functions
  • Maintenance
  • Sales & Marketing
Use Cases
  • Inventory Management
  • Time Sensitive Networking
The Challenge
Trilogy Real Estate Management, a family-owned real estate investment and management business, was struggling with outdated property management software that was inefficient and time-consuming. The software required multiple applications to perform tasks that could be done with a single click in modern software. For instance, they had to manually write leases, use a separate e-signature application, and had a payment processing portal outside of their management software. This made every process cumbersome and time-consuming. The company needed a modern, agile solution that would maximize the efficiency and time of their team both in and out of the office.
About The Customer
Trilogy Real Estate Management is a family-owned real estate investment and management business established in 1990. Located in San Diego, CA, the company was founded by Andrew's father, Howard, and two partners with the aim of revitalizing downtown San Diego. They started by buying and renovating properties. Today, Trilogy manages over 1.5 million square feet of mixed-use real estate valued at over $400 million. The company sought to transform its operations into a modern, agile enterprise and found its solution in AppFolio, a cloud-based property management software.
The Solution
Trilogy found its solution in AppFolio, a modern, cloud-based property management software. The Vice President of Trilogy, Andrew Greenberg, had a positive experience with AppFolio from a resident standpoint and decided to implement it in his company. AppFolio offered online rent-payment capabilities and an intuitive maintenance request process. It also made the building staff more efficient by providing straightforward and seamless marketing and leasing workflows. With AppFolio, Trilogy was able to significantly boost its operational efficiencies, which positively impacted the company's ability to scale. The software automated various tasks such as marketing, leasing, maintenance, and accounting, thereby saving time and improving efficiency.
Operational Impact
  • The implementation of AppFolio has not only improved Trilogy's operational efficiencies but also positively impacted the work-life balance of its team. The software has allowed for more connection within the team, enabling them to spend more time collaborating on different projects instead of scrambling to get their daily tasks done. It has also reduced the time required to complete a day's work, allowing the team to spend more time out of the office, meeting with tenants or clients, or enjoying their personal time. The software has enabled the team to work more efficiently when they're out of the office and spend more time away from their desks.
Quantitative Benefit
  • Marketing reach has significantly increased, leading to more applications, more leases, and higher revenue.
  • Lease generation time reduced from 30-60 minutes to 2-3 minutes.
  • Tenant work orders are addressed almost immediately, improving efficiency.

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