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TrueCar® Drives Towards Happy Customers with Imply
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Automotive
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- System Integration
- Data Science Services
The Challenge
TrueCar, a digital native company, sought a better solution for analyzing real-time clickstream data to detect anomalies in user activity. The existing data warehouse and business intelligence stack did not provide the required low latency. Additionally, TrueCar was concerned about the cost of scaling to support analytics on large and growing amounts of streaming data. They wanted to make analytics available not just to analysts but also to business users in diverse functions such as marketing and finance, without the time and risk of building an end-to-end analytics capability from scratch.
About The Customer
TrueCar is a platform that provides consumers with an efficient and transparent way to find a car. Users can learn what others paid for a new vehicle in their local area and receive upfront, transactable prices on specific vehicles on the dealer’s lot. They can also build many parts of their deal with the dealer online, including loan and lease payments as well as their trade-in. Additionally, consumers can search dealers’ inventories of quality used and certified previously owned (CPO) vehicles with intelligent price ratings and free condition summaries. TrueCar users purchase approximately one million cars from the approximately 15,000 dealers in its network each year.
The Solution
TrueCar chose Imply Cloud to help them make their dashboards real-time, detect anomalies, and minimize engineering and operational overhead. Their data architecture uses Amazon Kinesis and Spark Streaming for data ingestion and preparation, Imply Cloud for analytics, and HDFS for deep storage. The Imply analytics engine connects to the Imply Pivot analytics UI to power real-time self-service data applications and also connects to Tableau to provide executive dashboards. With Imply, TrueCar aims to unlock insights from digital interaction data from their core services, further empower their data scientists and product teams to improve services with increased agility, deliver a higher quality experience, and ensure they are investing in the right areas of the TrueCar platform.
Operational Impact
Quantitative Benefit
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