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Turo Case Study
Technology Category
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Automotive
Applicable Functions
- Business Operation
Services
- Data Science Services
The Challenge
Turo, the world's largest peer-to-peer car-sharing marketplace, was facing challenges in making sense of their vast amount of data. The manual reporting process was tedious and slow, hindering the company's ability to make quick, data-driven decisions. Furthermore, the information wasn't delivered in real time, which further delayed the decision-making process. The company needed a solution that could automate their reporting process and provide real-time insights.
About The Customer
Turo is a San Francisco-based technology company that operates the world's largest peer-to-peer car-sharing marketplace. The company connects people who need a car with vehicle owners whose rides would otherwise be sitting idle. Since its national launch in 2012, Turo has experienced explosive growth, with cars available for rent in over 1,000 cities and in all 50 US states. The company is revolutionizing personal mobility by providing a platform for car owners to monetize their vehicles when they're not in use.
The Solution
Turo implemented Domo, a platform that provides an executive dashboard for marketing, product, and customer data. This solution enables agile, data-driven business decisions and automates critical BI reporting, saving half an FTE. Domo took care of all the connections for all the different data sources, with its engineers figuring out how to make it work and pull the data in automatically. The platform's design is user-friendly, allowing users to easily access the data they want to see without going through a middleman or jumping through hoops.
Operational Impact
Quantitative Benefit
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