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Case Studies > Unleashing the Power of Automated Freight Tracking for Every Load

Unleashing the Power of Automated Freight Tracking for Every Load

Technology Category
  • Functional Applications - Fleet Management Systems (FMS)
  • Analytics & Modeling - Real Time Analytics
  • Networks & Connectivity - Cellular
Applicable Industries
  • Transportation
Applicable Functions
  • Logistics & Transportation
  • Business Operation
Use Cases
  • Fleet Management
  • Track & Trace of Assets
  • Real-Time Location System (RTLS)
Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
As a rapidly growing division of the nation’s fifth largest truckload carrier, U.S. Xpress Logistics could not settle for just any load tracking solution. Instead, they needed a system that offered the simplicity and scalability to be used on any load. The traditional method of placing driver check calls was not reliable enough to meet their needs. They required a solution that could provide real-time tracking updates and location visibility for all their shipments, including those brokered by third-party carriers. This was essential to offer their customers peace of mind and maintain their reputation as a premier transportation company in North America.
About The Customer
U.S. Xpress Logistics, established in 2009, is the brokerage division of U.S. Xpress, Inc., the fifth largest truckload carrier in the United States. The company aims to provide superior service that enhances each customer's strategic market position. As a part of one of the leading transportation companies in North America, U.S. Xpress Logistics focuses on offering reliable and efficient logistics solutions. Their services are designed to meet the diverse needs of their customers, ensuring that assets are tracked and managed effectively during transit. The company has grown rapidly and continues to innovate in the logistics and transportation sector.
The Solution
With MacroPoint’s brokered freight tracking software, U.S. Xpress Logistics is able to receive location insights on every shipment, all without ever having to make a driver check call. MacroPoint’s software is built to track any cell phone or mobile communication device, providing real-time tracking updates and location visibility for all shipments. This solution offers the added advantage of ease of use, allowing U.S. Xpress Logistics to track any freight, including those brokered by third-party carriers. The software also includes features such as automated arrival and departure detection, off-schedule monitoring, and breadcrumb mapping. By implementing MacroPoint, U.S. Xpress Logistics can roll out this solution across their entire brokerage and logistics division, ensuring that they meet their customers' freight tracking needs effectively.
Operational Impact
  • U.S. Xpress Logistics can now track any brokered load via the driver’s cell phone, eliminating the need for driver check calls.
  • The company receives real-time load status updates, providing accurate and timely information on the location of shipments.
  • Automated arrival and departure detection features enhance the efficiency of the tracking process.
Quantitative Benefit
  • 100% visibility across all partner carriers.
  • Elimination of driver check calls, saving time and resources.

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