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Voices.com Improves Application Response Time by 50% with Help from New Relic
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Predictive Quality Analytics
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
The Challenge
Voices.com, an online marketplace connecting businesses with professional voice talent, has a rapidly growing user base worldwide. The company prides itself on its fast customer service, with most projects completed within 24 to 48 hours. As such, application performance is critical. However, as the user base continued to expand globally, the Voices.com team needed increasingly robust tools to monitor performance. Their existing solutions, including high-level server monitoring from Rackspace and insight into mobile and desktop performance from Google Website Optimizer, often failed to pinpoint the exact source of performance issues. A PHP-based solution from Zend required a proprietary server solution but in a semi-rigid configuration.
About The Customer
Voices.com is an online marketplace that connects businesses with professional voice talent. Founded in 2004, the company has grown to serve approximately 250,000 users worldwide. Radio and television stations, advertising agencies, and Fortune 500 companies rely on Voices.com’s award-winning web and mobile applications to access a global network of 100,000 voiceover artists in more than 100 languages. The Voices.com website is a PHP-based application built on the CodeIgniter framework and supported by a MySQL database management system. The company's servers are managed by Rackspace. Voices.com is headquartered in London, Ontario, and has 32 employees.
The Solution
Voices.com turned to New Relic for a solution that provided a level of visibility unmatched by other solutions. New Relic was easy to deploy and began providing immediate insights. The Transaction Traces feature was especially helpful for identifying transient issues or those difficult to nail down. It helped Voices.com transition to PHP 5.5 by showing where to refactor problematic code that was using deprecated function calls. With New Relic, Voices.com could ensure closer alignment between developers and the operations team. The solution also helped Voices.com pursue a true DevOps model, relying less on hunches and anecdotes and more on real-time data.
Operational Impact
Quantitative Benefit
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