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Webex Streamlines Processes and Saves Time with Smartsheet and Brandfolder
Technology Category
- Functional Applications - Enterprise Asset Management Systems (EAM)
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Equipment & Machinery
Applicable Functions
- Quality Assurance
Use Cases
- Asset Health Management (AHM)
- Time Sensitive Networking
Services
- Testing & Certification
The Challenge
Webex, a global leader in cloud-based collaboration solutions, faced challenges in managing its business processes and assets to support its growing customer base and company expansion. The company was using a variety of tools for project management, but these were not standardized across the organization. This lack of uniformity led to inefficiencies and difficulties in maintaining visibility across all business activities. Furthermore, manual outreach to customers was time-consuming, and the company needed a more efficient way to provide access to its vast array of assets, which included over 1,900 items in 10 languages.
About The Customer
Webex, founded in 1995 in San Jose, California, is a global leader in cloud-based collaboration solutions. The company offers a range of services including virtual meetings, calls, messaging, events, customer experience solutions, and collaboration devices. With over 2.2 million registered users, Webex applications enhance business processes for companies of all sizes across the world. In 2021, the company expanded its global team by 40% to accommodate the growing demand for its services, and offered over one thousand innovative solutions to its customers. Webex is trusted by 95% of Fortune 500 companies.
The Solution
Webex turned to Smartsheet and Brandfolder to streamline its operations and improve access to assets. Smartsheet was used as a single platform for content, campaign, and employee management, with features such as forms, trackers, and templates for project submissions and planning. This allowed for easy visibility of updates and reports across all business activities. To address the challenge of customer outreach, Webex connected Smartsheet to Brandfolder, creating a resource library on its customer success hub. This library, which is publicly accessible, houses all campaigns and assets, and is updated with new content regularly. Brandfolder's analytics feature also helps Webex understand which type of content performs well, enabling them to focus on creating impactful assets.
Operational Impact
Quantitative Benefit
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