PTC is a company on a mission to bring together the physical and digital worlds, not just through the recent launch of their signature Thingworx 8 platform and AR technology suite but also through their traditional industrial software. In fact, in 1998 they were pioneers in bringing internet-based PLM software to the market. In the first installment of this three-part series, we have the pleasure of welcoming Steve Dertien, Senior Vice President of Technology at PTC to the show. He is a veteran who developed their CAD and PLM offerings in the early days of the firm and will be sharing more with us about PTC itself and their evolution to become an industry-leading industrial software company.