Affinity, a relationship intelligence platform, was facing a significant challenge in 2020. The company was looking to scale their technical team across the US and Canada after opening a new office in Toronto and experiencing three years of record growth. The demand for their data-driven CRM platform was expanding rapidly, and they needed skilled talent to further accelerate their technology innovation. Additionally, Affinity was committed to building an inclusive workforce, a task that was proving to be slow and difficult. Despite having a company culture focused on empowering employees and having won multiple “Best Workplace” awards, building a strong and diverse talent pipeline for its many open technical roles was a significant hurdle.

Heartbeat Health, a fast-growing HealthTech company, was facing a talent shortage as it sought to accelerate its product research and development. The company's product and engineering teams work closely with medical board-certified cardiologists, making candidates with healthcare domain-focused skills a necessity. However, their Talent Acquisition team lacked the internal capacity to source enough qualified candidates. The company initially turned to recruiting agencies for support, but the candidates presented to them rarely had the qualifications necessary to succeed at Heartbeat. The challenge was to find a solution that could provide a strong candidate pipeline with skill, product domain, and team match, while also reducing the time and cost to hire.