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MoEngage
Overview
HQ Location
United States
Year Founded
2014
Company Type
Private
Revenue
$10-100m
Employees
201 - 1,000
Website
Twitter Handle
Company Description
MoEngage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey Orchestration, and personalization - in one dashboard.
IoT Snapshot
MoEngage is a provider of Industrial IoT platform as a service (paas), analytics and modeling, application infrastructure and middleware, networks and connectivity, cybersecurity and privacy, robots, and functional applications technologies, and also active in the apparel, consumer goods, e-commerce, equipment and machinery, finance and insurance, retail, telecommunications, transportation, and utilities industries.
Technologies
Use Cases
Functional Areas
Industries
Services
Technology Stack
MoEngage’s Technology Stack maps MoEngage’s participation in the platform as a service (paas), analytics and modeling, application infrastructure and middleware, networks and connectivity, cybersecurity and privacy, robots, and functional applications IoT Technology stack.
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Devices Layer
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Edge Layer
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Cloud Layer
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Application Layer
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Supporting Technologies
Technological Capability:
None
Minor
Moderate
Strong
Case Studies.
Case Study
Furlenco's Successful Transition to App-Driven Subscriptions Using Contextual Engagement
Furlenco, India's largest furniture subscription-commerce company, was facing a significant challenge in customer engagement and retention. Despite successfully driving app installs, the company was experiencing a low subscription ratio, which was impacting the number of subscriptions coming in from their mobile app. The team identified several customer drop-off points across the customer journey that needed to be addressed. These included reaching out to prospective clients, formulating messages for better subscription rates, determining the frequency of messaging, improving the acquisition and onboarding experience to retain customers, and making the post-onboarding process more meaningful and engaging.
Case Study
Increasing User Reachability & Operational Efficiency: A BigBasket Case Study
BigBasket, India's largest online food and grocery store, faced two primary challenges. The first was creating awareness about its services and offerings, a common issue for any E-commerce brand. The company needed to focus on user reachability to increase its customer base. The second challenge was to grab its customers’ attention through the right channels in a timely manner and with the most relevant content. As one of the first movers in the grocery delivery segment, standing out from the crowd was crucial for BigBasket. They needed a solution that would allow them to reach more devices with their offerings and provide a personalized customer journey.
Case Study
6thStreet.com Boosts Conversions by 2.5X with AI and Smart Recommendations
6thStreet.com, a leading e-commerce fashion destination from Apparel Group, faced the challenge of driving customer engagement and retention. With over 1000+ international brands, the platform had a vast selection of products but needed to ensure that customers were not only attracted to the platform but also converted their interest into purchases. The brand was initially using traditional channels such as emails and SMS for customer communication. However, these methods were not yielding the desired results in terms of customer retention and conversion rates. The brand needed a more effective way to understand customer behavior, monitor campaign health, and send communications at the right time.
