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MoEngage
概述
公司介绍
MoEngage 是一个以洞察力为主导的客户互动平台，面向以客户为中心的营销人员和产品所有者。MoEngage 是一个全栈解决方案，包含强大的客户分析、人工智能驱动的客户旅程编排和个性化功能 - 全部集成在一个仪表板中。
物联网应用简介
MoEngage 是平台即服务 (paas), 分析与建模, 应用基础设施与中间件, 网络与连接, 网络安全和隐私, 机器人, 和 功能应用等工业物联网科技方面的供应商。同时致力于服装, 消费品, 电子商务, 设备与机械, 金融与保险, 零售, 电信, 运输, 和 公用事业等行业。
技术
用例
功能区
行业
服务
技术栈
MoEngage的技术栈描绘了MoEngage在平台即服务 (paas), 分析与建模, 应用基础设施与中间件, 网络与连接, 网络安全和隐私, 机器人, 和 功能应用等物联网技术方面的实践。
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设备层
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边缘层
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云层
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应用层
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配套技术
技术能力:
无
弱
中等
强
实例探究.
Case Study
Furlenco's Successful Transition to App-Driven Subscriptions Using Contextual Engagement
Furlenco, India's largest furniture subscription-commerce company, was facing a significant challenge in customer engagement and retention. Despite successfully driving app installs, the company was experiencing a low subscription ratio, which was impacting the number of subscriptions coming in from their mobile app. The team identified several customer drop-off points across the customer journey that needed to be addressed. These included reaching out to prospective clients, formulating messages for better subscription rates, determining the frequency of messaging, improving the acquisition and onboarding experience to retain customers, and making the post-onboarding process more meaningful and engaging.
Case Study
Increasing User Reachability & Operational Efficiency: A BigBasket Case Study
BigBasket, India's largest online food and grocery store, faced two primary challenges. The first was creating awareness about its services and offerings, a common issue for any E-commerce brand. The company needed to focus on user reachability to increase its customer base. The second challenge was to grab its customers’ attention through the right channels in a timely manner and with the most relevant content. As one of the first movers in the grocery delivery segment, standing out from the crowd was crucial for BigBasket. They needed a solution that would allow them to reach more devices with their offerings and provide a personalized customer journey.
Case Study
6thStreet.com Boosts Conversions by 2.5X with AI and Smart Recommendations
6thStreet.com, a leading e-commerce fashion destination from Apparel Group, faced the challenge of driving customer engagement and retention. With over 1000+ international brands, the platform had a vast selection of products but needed to ensure that customers were not only attracted to the platform but also converted their interest into purchases. The brand was initially using traditional channels such as emails and SMS for customer communication. However, these methods were not yielding the desired results in terms of customer retention and conversion rates. The brand needed a more effective way to understand customer behavior, monitor campaign health, and send communications at the right time.
